To be the most dependable and continue developing great relationship with the coffee growers in Kenya by maintaining a fair price so that they will improve their living standards.
To create value of our shareholders by investing some portion of the profit in sustainable community projects because sharing and caring is one of our fundamental parts of our values.
To support Sustainability and Ethical sourcing, this ensures a healthy and long term supply of excellent quality coffees.
To provide our clients with high quality coffee both green and roasted beans that satisfies their needs.
To be the Company that select the finest beans to import, and to guide specialty coffee entrepreneurs to success.
To create transparent and sustainable supply relationships, investing in training for our farmers and ensuring that coffee arrives reliably in its highest quality state to our customers.
To conduct our business in a way that benefits the people and environment in which coffee is grown, by investing a large portion of our profit to coffee farmer’s development projects.
To create lasting market opportunities for farmers, by providing them with all the tools and training they need to compete in the 21st century.